Ramblings

In my blog post last year CMO v3.0: The Enlightened Buyer, I hinted at the changing landscape for marketers, and the need for organizations to embrace this change to quickly capitalize on market opportunities. However, I should have pointed out that it is important to keep an eye to the future as well. It would have been dangerous, for example, to misinterperet market conditions as the new permanent reality -- during a recession, people don't stop buying stuff, they are just more frugal about those purchases. Although they may not consume some of the goods/services that you are offering, they can still consume your marketing and become an advocate. If you've found yourself taking your foot off the gas pedal, now is the time to accelerate while your competitors may have thrown in the towel.