D&B to Discuss Predictive Analytics Strategies

Leveraging Big Data to Predict Business Opportunities / Risk

Dun & Bradstreet will be presenting a free webinar on capabilities to identify B2B clients and prospects poised for growth or actively shopping. In the video below, Paul Ballew, D&B's head of analytics offers a sneak peek for the online event scheduled for Wednesday, March 26 at 10 AM Central.

Interested in attending? You can register here.

TheLadders.com Class Action Lawsuit

Painting Turds Gold

Court Okays Suit Against Job Board for "$100k+ jobs" 

On March 12, 2014, NY District Judge John G. Koeltl ruled to deny TheLadders.com's motion to dismiss deceptive practices and breach of contract suit filed by consumer class action attorneys Bursor & Fisher a year ago.

The case alleges that the premium job search website:

• Scraped job postings without employers' knowledge or consent and misrepresented them as $100k+ jobs
• Didn't screen opportunities for to ensure all jobs were indeed $100k+ jobs
• Some of the opportunities listed either didn't exist or misrepresented income potential
• Offered "expert résumé critique" that simply triggered a form letter sales pitch for paid résumé re-writing services

According to recruitment blog Ask The Headhunter, one plaintiff claimed "a resume 'expert' at TheLadders produced a scathing critique of his resume — which he had previously paid TheLadders to write for him."

Plaintiffs were paid subscribers for premium access to TheLadders.com.

Check out that Headhunter blog for more info and to view a copy of the court's most recent ruling.

Thanks to Joel Cheesman for bringing this to our attention.

Talent Acquisition and Retention: The Six Bs

The 6 "B's" of Talent Acquisition and Retention

AND 6 QUESTIONS TO ASK TO ENSURE YOU'RE ON TRACK

You know I'm not a fan of oversimplifying complex processes with silly acronyms and whatnot, but the subject of the Human Capital's Bs came up yesterday, and I thought I'd share my two cents with you here on how world-class organizations attract, develop, and retain their talent pools.

Here is a short description of each of the HR Bs and questions executives should ask of their human resources professionals and internal leadership.

Buy

"Traditional" recruitment, including investments in:

• Employment branding
• Internal referral programs
• Business networking groups
• Automatic access to applications and employment data
• Relevant online recruitment resources
• Maintenance of contact with qualified prospects
• former applicants
• former employees
• contractors/consultants
• vendor reps

• Executives should ask "Are we effectively sourcing and onboarding talent?"

Build

Training and development through investment in things like:

• On-the-job development opportunities (i. e. advisory board, tasks force, special project)
• Training coursework (classroom and web-based)
• Mentorship and coaching programs
• Interdepartmental projects
• Empowerment, work/life balance
• Quarterly/Semi-Annual 2-way reviews

• Executives should ask "How do our employees rank their growth and satisfaction outside of work?"

Borrow

Partnerships developed with customers and vendors to increase innovation and share knowledge through:

• Joint ventures
• Experiential marketing
• Exchange programs

• Executives should ask "How much of our organizational intelligence comes from outside?"

Bound

Progressing talent through various career paths while promoting engagement 

• Personally relevant motivation
• Competitive compensation, and compensation incentives
• Non-financial investments
• Flexible and customizable benefits and working arrangements

• Executives should ask "How often do we fill key positions from the outside, and how does our retention rate compare to industry averages?"

Bounce

Drop the underachievers according to Welch's vitality model, but invest in:

• Defining and articulating the ideal culture
• Painting a clear picture of the future
• Transparent expectations and standards, with backing of Legal
• Providing candid feedback on all suggestions and complaints
• Fair and independent analysis of situations and markets
• Establishing just due processes including development opportunities
• Prompt and direct management of behaviors that are not in line with organizational goals and values

• Executives should ask "Are our poor performers in the right jobs? the right company?"

Bind

Constantly improve retention rates, foster pride and loyalty, and nurture potential through:

• Compensation
• Creative and personalized recognition and rewards
• Engagement tools
• Granting disciplined freedom with ownership of duties and outcomes
• Becoming an employer of choice by building a strong brand and employee value props
• Align internal and external communications to share and expand the message(s)

• Executives should ask "What more can we do to retain our top-performers?"

Sliding Scale Vending

Beverage Vending Machine Automatically Changes Price Based on Outside Temperature

While in Chicago the other day for the Shopper Marketing Expo, Coke’s Global Customer & Commercial Leadership Director (responsible for foodservice development and international growth strategy) described the technology used to increase traffic to vending machines at a handful of amusement parks in Spain for the past two years. The machines would automatically lower their prices as the outdoor temperature rose, by means of a software developed by Varadero.

From their headquarters, Coca-Cola spokesperson Carrie Brown explains, “The machines were designed specifically to increase trial of Limón&Nada as a thirst quencher in the summer heat.” Limón&Nada hopes to come to America under a different name as a low-cal, preservative-free lemonade from the Minute Maid brand. Also being offered in test markets is Limón&Nada Peppermint and Limón&Nada Light.

Brown said that the software hasn’t been used in other markets, but declined to comment as to weather (tee-hee) they planned on using this technology in the future.

Hungry for Change

Our Scouts were killing.

It was the Homecoming Game for our local high school. A buddy of mine came to see his son perform his courtly duties alongside the King and Queen of the day. The class of 1993 was celebrating it's twentieth reunion that weekend, so the stands were full of people recently flown to town wearing flannel with fanny packs while listening to Nirvana on their blue Walkmans.

The good ol' home team defense had just intercepted a beautiful pick when my almost potty-trained daughter tugged on my pant leg. With a familiar step dance her slightly raised eyebrows betrayed a distress that snapped me to action. As I was weaving through bleachers and band nerds with daughter in tow, I noticed that the line for the bathroom was certainly too long for her tiny bladder. I snatched the kid up under my right arm, brought my left across my chest to prevent a fumble, pivot and sprint with the all grace of number 10 (the Scouts' wide receiver) towards the school gym. Finally, we reach the sanctum of a clean restroom; and none too soon.

While she sat and playfully sang her version of  "Summertime Sadness," I wandered around the immaculate high school gym, admiring their top-tier equipment and amenities... but then, I saw this:

I was shocked.

Here I am, at one of the top high schools in the country, in the part of the school where they focus on teaching young people about health and fitness, and the almost-empty vending machine is almost all junk food. With all of the talk over the past ten years about child obesity and educating the youth on making healthy food decisions, how is this even possible? It is so counterproductive for government entities like schools to promote junk food and make it so easily accessible to children while other government entities are investing billions in healthcare and health education focused on choosing healthful foods and making healthy lifestyle choices. I can't believe that healthy vending isn't more of a priority for U.S. schools, especially for a school that prides itself on its commitment to wellness.

This is not over.

I got so worked up, I'm going to look into what the disconnect is, and see what we can do to fix this. Sorry Snickers.