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As I often stumble across ideas, my own and those I feel are shareworthy, that I don't necessarily judge as a perfect fit for posting on my own website (for Sales and Marketing Services and Technology) or other Internet properties I own or manage, from time to time I'll submit them here.

Whether rants or raves, or information relating to Marketing, Sales, Human Resources, or Design, I intend this blog to be a casual editorial platform that allows for a more free-form train-of-thought writing style conducive to run-on sentences and multiple dashes/ellipses...

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May 25, 2012

Twitter Tracking You Across Internet: What may this mean to you?

In case you missed it Twitter sent out an email last night announcing some updates (new languages, new mobile app, etc.), and then...
"In addition, we've made a number of updates to our Privacy Policy and Terms of Service.
Here are some of the main changes to our Privacy Policy, with links for more information:
We've provided more details about the information we collect and how we use it to deliver our services and to improve Twitter. One example: our new tailored suggestions feature, which is based on your recent visits to websites that integrate Twitter buttons or widgets, is an experiment that we're beginning to roll out to some users in a number of countries. Learn more here. We've noted the many ways you can set your preferences to limit, modify or remove the information we collect. For example, we now support the Do Not Track (DNT) browser setting, which stops the collection of information used for tailored suggestions. We've clarified the limited circumstances in which your information may be shared with others (for example, when you've given us permission to do so, or when the data itself is not private or personal). Importantly, our privacy policy is not intended to limit your rights to object to a third party's request for your information.
In our Terms of Service, we've clarified how your relationship with Twitter works and made a number of small changes and formatting improvements, such as new headings for easy reference and updated descriptions of our services.
Take a moment to read our new Privacy Policy and Terms of Service, and thanks for using Twitter."
Further reading in the new privacy policy: “We may tailor content for you based on your visits to third-party websites that integrate Twitter buttons or widgets… While we have the widget data, we may use it to tailor content for you, such as suggestions for people to follow on Twitter. Tailored content is stored with only your browser cookie ID and is separated from other Widget Data such as page-visit information.”
If you chose the DNT option, it may take 17 days to remove the data from some of the Widgets.
I have a feeling that this announcement will cause a bit of a stir. Stay tuned as I read this over and share my thoughts on how this will effect Twitter users and advertisers - I just wanted to get this posted right away for my buddy Chris, who deleted his email without reading it.

 UPDATE (7/1/2012): You can now test this new feature in the US via your settings. Let me know what you think.